IMM Graduate School was planning to launch a new campaign “Are you ready to fill their shoes?” lead and developed by Bain and Bunkell. We were briefed to photograph a selection of IMM alumni that was suited for this campaign. The images had to be bold, beautiful, dramatically lit, colourful and most important graphic. The Alumina’s socks represent each individual, the idea being to inject a bit of the model’s attitude and personality into the image. The campaign was launched and the images were used on the client's website, social media, billboards, IMM stationary and more.